Petco has announced the launch of CLIF PET, Clif Bar & Company's first-ever line of Plant Based Jerky for dogs, offered at Petco as the exclusive national retailer, as well as Earth Animal No-Hide Chews, a rawhide alternative. These collections are now available at most Petco pet care centers nationally and online.

Petco is Clif's first, exclusive partner in the company's expansion into pet products. CLIF PET Plant Based Jerky is available in three recipes – Sweet Potato & Blueberry Recipe, Pumpkin & Apple Recipe and Butternut Squash & Cranberry Recipe – in a 5-ounce bag and 12-ounce bag, with prices ranging from $8.99 to $16.99. For a limited time, Petco will also offer CLIF BAR products for people alongside the pet treats in Petco pet care centers.

Additionally, Petco is the latest national brick-and-mortar retailer to offer Earth Animal products. The No-Hide Chews line includes six varieties – chicken, beef, salmon, pork, venison and peanut butter – available in multiple sizes, with prices ranging from $5.99 to $31.99. The products contain six clean ingredients, plus one sustainably sourced protein: humanely raised chicken; humanely raised, grass-fed beef; wild-caught salmon; humanely raised pork; free-range, grass-fed venison; and vegetarian peanut butter. 

"As an industry leader when it comes to pet nutrition and overall pet health and wellness, we're thrilled to continue expanding Petco's curated dog treats assortment with new offerings from CLIF and Earth Animal," said Amy College, Petco chief merchandising officer. "The $8 billion dollar dog treat and chew market is growing at an even faster rate than dog food, with more than 75% of pet parents feeding treats and chews to their dogs. Pet parents are increasingly looking for wholesome, eco-friendly and tasty treat options for rewarding desired behaviors and promoting mental stimulation, during a time when we're even more eager to treat our pets and feel closer to them than ever before." 

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